LIGHT is a trusted innovation resource for
purpose-driven companies from around the world.
CODESIGN
POSITIVE
CHANGE

True innovation and purpose is often lost in pursuit of profit. LIGHT balances profitable growth with environmental and social needs.

We deeply believe in a harmonious future for all and that a purpose-driven private sector will shape this reality.

Join our mission to accelerate the rate of positive global change through collaborative design and innovation.

HIGHLIGHTS

CULTIVATE

CULTIVATE is a social impact and innovation venture by LIGHT CoCreative.
Explore

YOUTH SUSTAINABILITY ACADEMY

GEN Z is brilliant, aware and ready for positive global change.
Explore

Marketplace of the Future

There is no "Silver Bullet" as it relates to climate change.
Explore
AMPLIFY YOUR

QUALITY

VISION

SPEED

Our flexible consulting model enables visionary leaders to quickly capture positive opportunities.

Core
‍Capabilities

01

Purpose
Discovery

Illuminate the purpose, vision, core customer and value proposition for the product or service.
  • Mission
  • Vision
OUTPUTS
  • Customer Profile
  • Impact Assessment
02

360
Insights

Gain 360 stakeholder and customer perspectives to inform and focus product concepts.
  • Research
  • Journey Map
OUTPUTS
  • Insights Report
  • Product Strategy
03

Visual
Identity

Craft an initial identity, language and design aesthetic that clearly communicates values.
  • Logo
  • Fonts
OUTPUTS
  • Color
  • Mood board
04

Rapid
Prototyping

Rapidly design and test top use cases to validate market need and value creation.
  • UX Design
  • UI Design
OUTPUTS
  • Lo-Fi/Hi-Fi Prototype
  • User Tests
05

Strategic
Marketing

Develop key marketing assets and experiments to evaluate demand and refine a business model.
  • Microsite
  • Pitch Deck
OUTPUTS
  • Concept Development
  • Immersive Experiences

“LIGHT is not just a typical team of consultants. Their process and approach fills essential employee roles, which is highly variable for any entrepreneur that is not yet at a stage of having a full-time team. Our partnership with LIGHT was crucial for putting the idea of Merlin into action and helping gain momentum. From Strategy to Marketing, I can say that the team provided superlative service and greatly accelerated Merlin.”

Lawrence Williams
Merlin | Zipline | Tesla | Space X

“LIGHT has an inimitable ability to take conceptual thinking and miraculously turn it into strategic value. A voice of reason and intelligence in equal measure, they makes the complex seem simple and the creative come to life.”

Mimi Nicklin
Founder, Empathy Everywhere | CEO, Freedm

“It was a pleasure working with LIGHT on starting CANOPY's sustainability program. He helped with researching organizations to collaborate with to offset our carbon footprint, as well as communicated our plan in a visually clear deck that I could show to our team members and investors to get them engaged with our programming and initiatives. Ohhh and they were able to turn around documents in hours not days!”

Amir Mortavazi
CoFounder, CANOPY

We are a team of entrepreneurs, artists, executives, operators, technologists, makers, and researchers passionate about authentic, purpose-driven solutions.

Erik Haug
Strategy Leader
Nina Anand
Collaboration Leader
Michael Giddens
Design Leader
Lucia Cottone
Story Leader
Devin Edwards
Marketing Leader
Kristina Demirchyan
Partnerships Leader
Klaus Heesch
Experience Leader
Joni Swedlund
Empowerment Leader
Annika Morgan
Systems Leader
Hannah Natali
Creative Leader
Jeff Meunch
Executive in Residence
Charisse Fontes
Culture Leader
Nicolas Karram
Operations Leader
Diz Petit
Entrepreneur in Residence
Amer Jandali
Futurist In Residence
Shannon Jagers
Artist in Residence

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Interested in joining the LIGHT team?
We're looking for purpose-driven talent that wants to accelerate the rate of positive global change.
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BE A CHANGE LEADER

LIGHT: Something that makes vision possible

CODESIGN
POSITIVE

PRODUCTS

SERVICES

PROGRAMS

SOLUTIONS

SYSTEMS

CHANGE

CANOPYHiFi LabsHealthy Young MindsEmpathy EverywhereWe Speak Dance
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CANOPY is a high-end flexible workspace that inspires community, collaboration, sustainability and productivity. The premier workspace brand has 4 locations in Silicon Valley that have attracted major membership, design awards and press mentions. LIGHT is proud to be working on strategic growth through powerful partnerships and Joint Ventures.

LIGHT FOCUS AREAS

CoCreative Marketing

/

Strategic Partnerships

/

Sustainability Program

HIFI Labs is a team of creatives, technical visionaries and leaders in modern artist development on a mission to tear down silos, remove roadblocks, and elevate the world’s most innovative artists and their ideas. LIGHT is proud to be bringing more music and art to the world through powerful brand partnerships and activations.

LIGHT FOCUS AREAS

CoCreative Marketing

/

Business Development

/

Ideation

Healthy Young Minds is a pediatric teletherapy platform that offers pediatric mental and behavioral health care with an emphasis on early intervention. The teletherapy is personalized, research and results-driven, transparent, inclusive and accessible care for any child or teen. LIGHT is proud to be supporting product strategy and analytics to increase adoption of this important service.

LIGHT FOCUS AREAS

Product Strategy

/

Business Strategy

/

Google Analytics

Empathy Everywhere is a platform by Mimi Nicklin that enables companies and teams to cultivate empathy through tailored training content, communications and experiences. LIGHT is proud to be bringing more empathy to workplaces and organizations through strategic marketing and business development.

LIGHT FOCUS AREAS

Visioning

/

Business Strategy

/

Website Design + Development

We Speak Dance is a Netflix TV show and digital platform that is enabling a global community of music and dance professionals to increase their potential for income, equity, education and impact. LIGHT is proud to be accelerating the design and development of the mobile app MVP for this inspiring venture and community.

LIGHT FOCUS AREAS

Product Strategy

/

User Research

/

Rapid-Prototyping